Marketing Assistant

HR Connect

Ref: 1581

Posted: 11/12/2023 Start Date: Immediate

Interview Date: TBC

Pay: up to £24,000 per annum

Close Date: 31/01/2024 at 21:00

Job Description

The Role

A key focus of this exciting role is to establish a robust and all-encompassing digital marketing and social media solution aimed at enhancing the Kent-Teach and broader HR Connect services. The right candidate will prioritise top-tier customer service, punctual service delivery, and active engagement across the Kent-Teach website and our various social media platforms.

Key Duties & Responsibilities:

• Manage the day-to-day running of our social platforms, ensuring they are aligned with the social media strategy; including copywriting and scheduling content across our various social media platforms.

• Engage with our followers across all platforms, responding to posts and comments in a timely manner.

• Gather and analyse marketing data to track the effectiveness of marketing efforts, using this information to generate reports and insights to inform marketing strategies and decision-making.

• Contribute to the development of marketing strategies to enhance brand visibility and achieve business goals.

• Collaborate with the wider HR Connect marketing team to create, execute, and manage marketing campaigns.

• Identify emerging trends and opportunities within the education sector to optimise marketing efforts.

• Monitor competitors and innovations in the education landscape and communicate these with the wider team. Adapting our marketing strategy and social media to remain the market leaders.

• Using commercial awareness and insight to proactively promote the services of the team to generate income.

• Create, manage and optimise online advertising campaigns, including Google Ads and social media advertising.

• Monitor and analyse website traffic, user behaviour, and conversion rates to make data-driven improvements.

• To review and continuously improve the social media strategy for Kent-Teach, ensuring it is adhered to. Develop and implement strategies to increase follower engagement and brand awareness. Develop and curate engaging and informative content for various marketing channels, including social media, blogs, email marketing, and the company website.

• Execute email marketing campaigns to engage with subscribers, promote services, and nurture leads.

• Analyse email marketing metrics and make recommendations for improvement.

 

Contact Information

Telephone: 01622 942643

Email: jessica.barnes@kent-teach.co.uk

Documents

• Job Description - Microsoft Word 2007 document, 75.9KB