How to Maximise Your School's Exposure Posted on 8 May 2025 by Ashleigh Kent-Teach in Schools Since its inception in 2000, Kent-Teach has been dedicated to supporting schools in Kent with their recruitment needs. Over the past 25 years, we have proudly served our local community, ensuring that schools are staffed with top-quality education professionals. As the recruitment landscape has evolved, so have our services, adapting to meet the changing needs of schools and educators alike.Today, Kent-Teach stands as a beacon of excellence in education recruitment, offering a comprehensive range of services designed to boost advert reach, attract top talent, and showcase the exceptional offerings of Kent schools. Join us as we celebrate a quarter-century of commitment to education and explore the innovative solutions that continue to make a difference in our schools.CopywritingOur team includes accredited copywriters who are there to support schools with crafting the perfect advert wording. We know how challenging it can be to write an informative and engaging advert while also remaining concise and clear about what you are looking for in a candidate. Our team stay up to date with the latest trends and use research-based approaches to inform their writing, so, when you ask us to support you writing an advert, you can trust that you are getting an informed and knowledgeable response. Additionally, we work closely with universities and jobseekers to identify what helps them find their dream role and advise our customers on ways they can alter their wording to appeal to a larger candidate pool.This service is included as part of our Monthly and Monthly+ contracts. Customers on these contracts can reach out to the team at any time for support with their advert writing. If you are an ADHOC customer, this is a chargeable service per advert copywritten. To find out more about this service, click here. MicrositesOur platform has a unique advertisement option for more bespoke leadership positions within your school or trust. Microsites enable schools to present their advert as a mini-website with information about the school, the role and all relevant information kept in one place. These microsites are aimed at senior leadership positions (CEO’s of trusts, Headteachers, Head of School, Trust Executive etc) as these roles often require an abundance of documentations, policies and information within the advertising stage. This can appear overwhelming to candidates in one standard job advert, therefore displaying the information in this way makes for a smoother experience for the candidate looking to apply. And makes your advert stand out for those key positions.If you are interested in advertising by microsite, the team will work with you to ensure it meets your needs, whilst remaining fully compliant with Keeping Children Safe in Education and in line with Safer Recruitment and provide bespoke advice and suggestions to create a quality advert. If you’d like to find out more, reach out to the Kent-Teach team to discuss the process by clicking the contact us details in the top menu.Additional EnhancementsKent-Teach also offer a range of additional enhancement options to support the visibility of your adverts. Using a feature helps boost the visibility of your advert based on the way our jobseekers use the platform. Our research shows that jobseekers will first search the job type they are looking for – eg teacher, teaching assistant etc. Next, they will filter by location. Having a feature or enhanced feature ensures your advert appears near the top of this filtered search ensuring it will be seen by the maximum number of jobseekers.Our statistics show :Roles which apply a Featured Job enhancement see average applications rise 100% and receive over 100+ more unique visits. If an Enhanced Featured Job is applied, average applications raise 250% and raises the number of unique visits to your advert between 250 - 450.Find a list of what we each enhancement offers below:Featured Job – Featured Jobs are identifiable by their grey highlighted box and red star. This appearance stands out against the usual white background listings. When applied your advert will appear near the top of relevant search listings to improve visibility. All Featured Jobs are included on a rolling display on matched, relevant members profiles. Enhanced Featured Job – Enhanced Featured Jobs are identifiable by their yellow highlighted box, red star and display the first few sentences of your advert wording. This appearance stands out against the usual white background listings and appears above Featured Jobs. This enhancement includes all Featured Job benefits, plus a rotating visibility on the homepage. This allows your advert to get more visibility across the platform from those who are existing jobseekers and those who are navigating the homepage for information.Video ServiceWith the boom platforms such as TikTok and the shift in focus to short snappy video content, we want to provide schools with a way to get their school branding, message and offering out there to showcase the brilliant educational establishments in Kent. Our video service helps you reach new students and staff by showcasing your school’s unique strengths in a visually engaging way. Videos can be shared on social media, your website, and during open days, giving prospective families and candidates an inside look at your facilities, values, and achievements.Last year, we launched our new video service with three tailored packages:Standard: A concise video highlighting your school’s key features. Short, sharp and snappy perfect for engaging the passive viewers on social media.Pro: A comprehensive look at your school’s ethos, accomplishments, and community. A great way to convey more detail about your school to prospective: parents, staff and students.Bespoke: A custom solution for unique or complex projects. Our videographer works closely with your team to capture your vision and create a video that truly shines.Each package is designed to reflect your school’s values, helping you connect with prospective students, staff, and your wider community. But don’t just take our word for it! Here is what Summer Macer, Chief Operating Officer, EKC Sheppey Secondary said about their experience,"Just wanted to say thank you again for our video, which has now gone live on Facebook... 2600 views/46 likes/18 shares and counting [in seven days]! It’s been a pleasure working with the team, specifically Danyelle, who captured our vision perfectly. From storyboarding to filming to sign-off, the process was seamless."To find out more about our video service, click here. Recruitment and retention adviceFinally, we pride ourselves on our reachable, knowledgeable and personable approach to recruitment and are only a phone call away should you want some advice and guidance about how to attract the best candidates possible. Whether you would like some help with your account; want advice on how to advertise an unusual position; or need guidance on how to draw in more applications, we are here to help. We there is no better customer service than communicating directly with one of the team, which is what you get when you get in touch with us using the details below:📞0330 1249991📧 support@kent-teach.co.ukLooking for ways to make your job advert stand out? Read our blog: How to Make Your Job Advert Stand Out. For more help and advise as well as bespoke recruitment opportunities, get in touch!